When Meerkats set up shop in 2004, it became the first agency of its kind in that market – one with a focus and structure firmly based around brand planning. Today, there are half a dozen agency players in WA claiming to have strong planning credentials and the discipline in Perth has developed considerably. Meerkats can genuinely claim to have adopted a different approach and it has made a big impact in WA. The agency has delivered strong financial performance, while picking up some great clients along the way, too. Profit for the 2006/7 financial year showed a whopping increase ...
Let’s talk some truth here. You have a business that sells ideas: a skill some clients treat like a commodity. You know it's not, but the way some ...